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SoberActivate

Our Team

Board of Directors

Executive Leadership

Alexandra “Alex” Talbot

Founder & Executive Director

Alexandra “Alex” Talbot is a recovery leader and advocate, coach, facilitator, speaker and nationally accomplished competitive bodybuilder whose life and work are rooted in the transformative power of recovery.

Drawing upon decades of lived experience with addiction—and her own journey of sustained recovery—Alex doesn’t simply speak about transformation. She embodies it, leads it and creates spaces where others are supported to build it for themselves.

Alex is the Founder and Executive Director of Sober ActivAte Complex Ltd. and ElevAte Living, a recovery-oriented holistic transformational housing program in Calgary. Her work reflects a deeply held belief that recovery must extend beyond abstinence. It is a whole-person process of rebuilding identity, health, relationships, purpose, confidence and connection from the inside out.

Through Sober ActivAte, Alex is advancing the vision for a first-of-its-kind recovery-focused holistic health, wellness, community, meeting and events centre—one that brings movement, nutrition, peer support, meaningful connection, mindfulness, holistic healing, lifestyle and adventure together under one recovery-oriented model.

Her approach is grounded in the three interconnected pillars of health—physical, mental and spiritual—and strengthened through structure, accountability, integrity, community and intentional daily action. She believes people are not defined by what has happened to them, nor by the most difficult chapters of their lives. With the right support, environment and opportunity, every person has the capacity to recover, rebuild and become.

Before dedicating herself fully to the mental health, addictions and recovery field, Alex completed more than 25 years of service with the Government of Canada, including senior advisory work in international and intergovernmental affairs. She brings that depth of leadership and organizational experience into her work as a Certified Recovery Coach Professional and Facilitator, Certified Health and Life Coach, program facilitator and public speaker.

Alex is also a national-level competitive bodybuilder and IDFA Figure Pro—an accomplishment reflecting the discipline, resilience and champion mindset she now brings to every dimension of her recovery leadership.

Whether she is speaking, facilitating, coaching, mentoring or building innovative recovery communities, Alex leads boldly and unapologetically—with truth, compassion, accountability and an unwavering belief that no one is beyond redemption.

At the centre of everything she does is one conviction:

Recovery isn’t found. It’s built.

Daily. Deliberately. Together